Barracuda Strengthens Worldwide Partner Programme
The company’s new programme offers partners improved discount structure, new tools and resources, more lead opportunities, differentiated partner levels, and support for MSP partners
Barracuda Networks, Inc., a leading provider of cloud-connected security and storage solutions, has announced that it has enhanced its channel programme to provide the necessary structure and tools to allow resellers to successfully sell and support Barracuda solutions worldwide.
The new programme is designed to accelerate profitability for loyal partners, and to attract new, motivated partners.
Thiban Darmalingam, the Regional Manager for Barracuda in Malaysia says, “Over the years we’ve added a tremendous amount of innovative technologies to our solution portfolio to provide our channel partners with the best possible options to solve security and storage challenges for customers.
“We’ll continue to focus on ensuring our partners are equipped with the necessary tools and resources to solve these IT challenges, but also better aligning the programme to meet the different needs of resellers at every partner level.”
In an effort to reward and better support VARs at all levels of the partner programme, Barracuda has introduced a new level – Premier - and adjusted the revenue and training requirements at all levels. The enhanced programme establishes global consistency with more levels for greater participation, and rewards partner loyalty at each of the new levels; Premier, Preferred, Authorised and Registered.
“This allows our growing and regional partners to be able to competitively offer Barracuda solutions to local customers through improved deal registration and protection for more product models, with higher discounts,” continues Darmalingam.
Steve Katsman, VP and CIO, Micro Technology Group, a Premier Barracuda Partner adds: “Barracuda offers great solutions and strong partner support, which has helped us establish a strategy for solving midmarket and K-12 IT challenges with solutions that are a great match for our customers. This paid off last year as we expanded our business in those areas.
“The new partner programme provides us with the opportunity to further expand our business with Barracuda – the improved NFR program, revised discount structure, and more flexible deal registration are nice additions.”
Under Barracuda’s new programme, channel partners who qualify and are approved by Barracuda to provide managed services can do so by leveraging Barracuda Backup and Barracuda NG Firewall. This option opens up new revenue generation opportunities for channel partners who offer managed security and storage services to customers.
Tim Aguilar, CEO and Owner, Calculated Research & Technology, a Barracuda Partner explains: “As a managed service provider, we work to deploy the best possible solutions on the back end that are capable of complementing our services to ensure our customers’ networks remain healthy.
“We look forward to working with Barracuda and exploring its MSP options for our customers given the diverse capabilities offered with Barracuda Backup and Barracuda NG Firewall.”
University and partner discounts
Partners on each level will have the opportunity to take advantage of improved discounts for evaluation products throughout Barracuda’s broad portfolio, extensive product training from Barracuda University and a more flexible deal registration process.
“Barracuda University is available to assist partners with simple and effective training options to help meet the partner program goals and requirements at each level,” explains Darmalingam.
· Increased the purchase limit for Barracuda Networks products and services for partners to use in their own environments, for training and to secure and backup their own businesses.
· 4x Barracuda solutions can now be registered, and product discounts have increased for approved registrations to further reward partner-generated opportunities.
Daniel Bailey, Director, Altinet, a Barracuda UK Partner concludes: “We’ve always thought of Barracuda as a security company, but they’re no strangers to the storage space. With its Data Protection Plus offering, Barracuda offers robust products in the data storage space to address modern IT challenges.
“Barracuda provides a simple solution to customer challenges like data backup and email archiving and offers excellent partner training and sales support.”