Arcadis Rebrand Strengthens Global Positioning
Two years in the making, Arcadis has refreshed its brand in efforts to bring its 28,000 staff together under a single operating model across all 70 countries
Arcadis has unveiled its new, refreshed brand identity and will now go to market globally under one brand. The announcement follows two years of investment in joining up its 28,000 people in a single operating model, which enables Arcadis to bring the very best knowledge and technical expertise to clients across the globe.
The new brand will be adopted across the 70 countries in which Arcadis operates and will see legacy brands being phased out, including Langdon & Seah, Hyder Consulting, ARCADIS Logos and EC Harris. Callison and RTKL, Arcadis’ architectural brands, are also merging to create CallisonRTKL.
Neil McArthur, Chief Executive Officer, Arcadis said: “Our clients tell us that the challenges they face call for their business partners to adapt and innovate, to bring their best ideas and expertise from around the world. Over the past two years we have invested heavily in our business to meet these client needs.
“We are already seeing this approach bear fruit through applying our global capabilities to win work on mega projects such as the Kingdom Tower in Saudi Arabia and the protection of New York following Hurricane Sandy.”
The refreshed brand reflects Arcadis’ ability to seamlessly draw on our global capabilities to provide exceptional and sustainable outcomes across the whole lifecycle of natural and built assets. “Coming together under the single new brand is also an important step in bringing our people together to realise our passion of improving the quality of life and being recognized as the best,” McArthur adds.
Arcadis Asia’s business growth and strategy looks to place emphasis on water and environment infrastructure specialties. Arcadis now has more than 5,000 people in Asia and 50 offices across 12 countries in the region.
Kenneth Poon, Chief Executive Officer, Arcadis Asia said: “In Asia we will see our expert teams from Langdon & Seah, EC Harris, Hyder, InProjects and SENES come together and go to market as one powerful, integrated Arcadis brand. This will help provide a clarity and consistency of approach to our clients who are already benefiting from both our global and regional collaboration. In the past year alone we have seen integrated teams working on some of the largest global projects in the region such as HSBC’s capital expenditure programme.”
Further to these operational changes, the new Arcadis logo brings a new, modern update to the Arcadis identity for the first time since the late 1990s. The boldness of the colours orange and black are designed to stand out, with the descriptor ‘Design & Consultancy for natural and built assets’, clearly defining both the capabilities Arcadis brings and the client environments in which Arcadis operates. “The modernised icon of the fire salamander represents the sustainability and balance that Arcadis seeks to achieve through its work, with the orange colour linking to Arcadis’ Dutch heritage,” said the Company.
For more information, visit Arcadis’ new website: www.arcadis.com