Petronas Lubricants International Partners With Tata Motors to Launch Co-Branded Products

Tata Motors and Petronas have formed a strategic partnership that will see a range of co-branded, jointly developed lubricants reach the Indian passenger vehicle market

Tata Motors, in association with Petronas Lubricants International (PLI), has launched the Tata Motors Genuine Oil (TMGO) for its passenger vehicles range in the India market. TMGO will be the first range of co-branded lubricants jointly developed by the companies. The co-branded range of lubricants - Tata Motors Genuine Oil CH-4 15W-40 for diesel vehicles and Tata Motors Genuine Gear Oil 80EP for passenger cars - makes part of a bigger range of nine co-branded products that will be rolled out in a phased approach.

Dinesh Bhasin, Head, Customer Support, Passenger Vehicle Business Unit, Tata Motors Ltd commented: “Tata Motors has always worked with a customer-centric approach and providing its customers with the best post-purchase experience. With the new co-branded TMGO range of lubricants now available, we are creating a distinct and differentiated value proposition in the market. 

“We will continue to provide our customers with the best lubricant technology expertise and support in today's competitive market place. We are happy to have partnered with Petronas in developing this range for our vehicles. With a commitment to deliver better performance, TMGO will offer trusted support to our customers and will further enhance the customer experience.”

M.P. Singh, Chief Executive Officer, Petronas Lubricants (India) Pvt Ltd (PLIPL) said: “PLIPL has recorded a steady volume growth at 40 percent CAGR and is aiming to capture five percent total market share by 2019. PLI in India is now entering the next wave of growth in line with our aspirations and we are confident that the coming together of Tata Motors, a highly-respected leader in automotive engineering, together with PLI will help us better our position in this market as a leading provider of premium lubricants. We are offering a unique proposition through TMGO to further strengthen our relationship with customers and deliver products for engine care that is built upon a strong legacy in lubricants technology.”

This new range of branded lubricants have been formulated from high performance base oils and additives, providing optimum engine performance through excellent deposit control and wear protection. These lubricants have been developed as per the regulations and specifications required for the Indian passenger vehicles market.

These products will be available through Petronas’ distributor network of more than 3,500 outlets, across India today and will be rolled out progressively in 2016.