In a statement, the company said that by hiring more people in the region, launching more competitive capabilities across a larger number of countries and delivering a differentiated service experience, it will be in a "strong position to capture opportunities in a total AMEA market evaluated at around £32 billion."
"This new phase of investments builds on the success of earlier programmes announced in 2010 for the Asia Pacific region and in 2012 for Turkey, the Middle East and Africa. Earlier this year, BT brought those regions together into a single integrated market unit to better address the needs of a new generation of regional multinationals and big domestic players that are increasingly expanding from China and India into the Middle East and Africa," BT said. "The combined geography is expected to generate 44 percent of the global GDP growth by 2025, with 3 billion people expected to enter the middle class over the next decade."
BT said it will hire more than 400 new people – in addition to 600 positions announced earlier this year for BT's Global Development Centre in Bangalore - to focus on regional business growth across "all key markets", including Australia, China, Hong Kong, India, Japan, Indonesia, Malaysia, Singapore, South Africa, the United Arab Emirates (UAE) and Turkey.
New hires will include industry specialists focused on sectors such as logistics, healthcare, consumer packaged goods and financial services, and professional services experts based in 11 countries.
Charles Anderson, Associate VP and Head of Telecoms & Mobility at IDC Asia Pacific said: "BT has been very committed to continuing to invest and enhance its capabilities in the region. Over the past 12 months, BT has launched numerous new offerings and service enhancements to its already broad portfolio of services in Asia Pacific. The new investments announced today across the wider AMEA region show that BT does not rest on its laurels but continues to strive for service excellence to better serve its customers."
BT is one of the world's leading providers of communications services and solutions, serving customers in more than 170 countries.
To learn more visit www.btplc.com.
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